Hair salon: Rebooking & increasing revenue per customer – 7 steps

1) Consultation Routine in Front of the Mirror

Short questionnaire (3 questions): Goal, Care habits, Appointment intervals.
Goal: joint plan – builds trust and follow-up needs.

2) Define Service Mix (Basic Package + Add-ons)

• Basic: Cut/Colour

• Add-ons: Scalp Booster, Glossing, Care Treatment

• Finish: Styling Tutorial 3 Min
  Instead of "Do you want to ...?":

"For your goal, I recommend [Add-on] today – shall I schedule it?"

3) Rebooking at Checkout (with Calendar View)

Phrase at Reception:

"To maintain the cut, [6–8 weeks] is perfect. May I reserve [KW 44, Thu]?
Offer 2 slots, not 10. Easier decision.

4) Progress Reward (without Discount)

Digital Stamp Card (e.g., Bonuzo): After 3 visits a short Treat Add-on, after 6 a Premium Finish. Rewards sticking with it, not chance.

5) No-Show Protection

• 48h Reminder via Email/WhatsApp (with clear rescheduling option)

• Waiting List fills gaps

• Soft Policy: Only after repeated no-show small deposit required

6) Content Short Form (instead of Social Overkill)

2 Reels/Month: "Care at Home" + "Before-After".
Stories: available slots, new colours, team. Bio Link → Appointment & Regular Customer Flow.

7) Measure & Refine

• Rebooking Rate ≥ 70 % for Existing Customers

• Service Mix Rate (share with add-on)

• No-Show Rate < 5 %

• Reward Cost Rate ≤ 10–12 %

Common Mistakes

• Lose everything in "Small Talk" → clear plan instead of chance.

• "Let me know if you want" → rebook now.

• Communicate add-ons as upsell instead of goal fitting.

Conclusion

Hairdresser loyalty is Consultation + Plan + Rebooking. A digital stamp card frames the journey and makes progress tangible – without price decline.