Retention
Customer loyalty
On-Counter Scripts: The 9 Sentences That Really Engage Regular Customers
Why Language Makes a Difference
The moment of payment is the best time to change behaviour. A friendly, short sentence drastically increases agreement.
The 9 Sentences
1) "Are you collecting yet? Scan the QR – 10 seconds." 2) "No download needed. Just scan." 3) "Is today your first stamp?" 4) "Only 2 more to go for free – do you want to secure that?" 5) "New today: [Seasonal Drink] – of course counts as a stamp." 6) "For regulars, there’s X – should I activate it?" 7) "Started yesterday – do you want to join?" 8) "Bring a friend? Counts double on Friday." 9) "Thank you! A stamp for you."
Training & Routine
5-minute team check in the morning, small cards at the POS, weekly mini-competition (most activations).
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