QSR/Fast Food: More repeat visits during lunch breaks – 10 measures without app constraints

Why QSR has different rules

QSR guests decide within seconds. Who saves time, gets full and doesn’t need to think, comes back. Loyalty is created through predictability (always just as good, always fast) and a simple, visible promise ("After X lunch menus, 1 free side").

1) Daypart offers instead of “everything for everyone”

Lunch customers ≠ evening customers.

• Lunch (11:30–14:00): Fixed Bundle (sandwich/bowl + drink) with 2 sizes; clear price.

• Evening (18:00–20:30): Family bundle, sharing boxes.

2) Quick setup sentence at the POS

One sentence makes >50% difference:

"Are you collecting yet? Scan QR, takes 5 seconds – after 5 menus, you get your side for free."
No app requirement, no registration hurdle.

3) Digital stamp card (without app)

With a QR stamp card (e.g., Bonuzo), progress is visible and measurable: scan → stamp.

• First reward quickly (e.g., after 5 menus: side/drink).

• Main reward after 10 (menu upgrade/free dessert).

• Dashboard: Return rate, times, product mix.

4) Visibility: Board & counter sign

• Menu board: a clear "lunch deal" with a stamp reminder.

• Counter: small A5 sign "QR = stamp – without app".

5) Checkout snippets & tray liner

• Tray liner explains in 2 steps "Scan → Stamp".

• Checkout display shows "Only 2 left until free side".

6) Second visit nudge (within 7 days)

On receipt or napkin: "Come by Friday, secure your next stamp". Deadline creates routine.

7) Consider drive-thru & take-away

• QR on the receipt and at the pickup.

• Short script at the window: "QR for your stamp?".

8) Compact newsletters (optional)

2×/month, < 100 words: Weekly special, "you are close", quiet times with advantages (without price wars).

9) Team routine & micro-competition

Daily 3-min briefing: practice sentence, target number of stamps. Weekly team challenge: "most activations".

10) KPIs & weekly rhythm

• Return 30 days, average receipt, service time, participation rate.

• Test one lever each week (sign/sentence/reward).

Common mistakes

• Too many bundles → decision stress.

• Reward only after 10–12 purchases → too slow.

• App requirement → drop-off.

Conclusion

QSR loyalty is speed + clarity + visible progress. A digital stamp card directly reinforces behavior at the POS – without app friction.